Oh, The Places You'll Go (In Business)

Congratulations!
Today is your day.
You're off to Great Places!
You're off and away!

You have brains in your head.
You have feet in your shoes.
You can steer yourself
any direction you choose.
You're on your own. And you know what you know.
And YOU are the guy who'll decide where to go.

You'll look up and down streets. Look 'em over with care.
About some you will say, "I don't choose to go there."
With your head full of brains and your shoes full of feet,
you're too smart to go down any not-so-good street.

And you may not find any
you'll want to go down.
In that case, of course,
you'll head straight out of town.

...
And when things start to happen,
don't worry. Don't stew.
Just go right along.
You'll start happening, too.

OH!
THE PLACES YOU'LL GO!

The opening lines of Dr. Seuss's Oh, the Places You'll Go! have been read by graduating students, entrepreneurs, and business professionals alike. The words are inspirational, calling upon each of us to contemplate what we're capable of accomplishing. Even the most monotonous worker will find that the language can stir something deep inside them, propelling them to try to accomplish great things. Beyond just the immediate emotions the words stir within the reader, however, Dr. Seuss's wisdom about success and inspiration also rings true at a much deeper level.

You're on your own. And you know what you know. / And YOU are the guy who'll decide where to go.

Business leaders need to have confidence in their own knowledge and direction. When you're at the helm of a company, you cannot rely on others to tell you what you can accomplish or what direction your should take. It doesn't do your business any good to copy another company, no matter how successful that company may be. Instead, use the knowledge and experience you have about your industry to plot your own course. Find a specific industry niche that you can uniquely fill and work to build a company with that specialty in mind.

With your head full of brains and your shoes full of feet, / you're too smart to go down any not-so-good street.

Like anything else, there are plenty of ways to cheat in business. There are ways to take advantage of people, to steal, to doctor books. While taking these shortcuts might pay off in the short term, such actions can come back to haunt you in the long run. Major corporations have been brought down by uncovered cheating scandals. On a small scale, burning bridges with possible connections only makes it harder to build a business, not easier. You might find you need to change course, relocate and establish yourself elsewhere, or take some unbeaten paths to success, but that's ok. Don't be afraid to set off on your own path, even if it takes you 'straight out of town.'

And when things start to happen, / don't worry. Don't stew. / Just go right along. / You'll start happening, too.

It can be difficult to see everyone around you start to become successful. This doesn't mean you're a failure or that you won't succeed. If you're pulling in clients and slowly growing your business, you're on the path to success, and you will 'start happening.' Sometimes, it just takes a little time to see fantastic results. Be realistic about your goals and the progress of your company, but don't begin to despair over what others are accomplishing.

Dr. Seuss's words of wisdom can apply to everyone, from students to successful business leaders. Taking the time to listen to the entertaining rhymes can help inspire you and encourage you to accomplish your dreams. If you're looking for more advice or help with growing your business through marketing, reach out to us. We would be happy to help you get started on the right path.